In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning.

I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like:
– The role that merchandising plays in brand development
– How jewelry brands can approach merchandising in a strategic way
– The types of information/data a jewelry brand will need to optimize their merchandising
…and more!

Watch the video to benefit from Anna’s wealth of information, knowledge, and experience.

Links from the episode:
Women’s Jewelry Association (WJA) – https://www.womensjewelryassociation.com/
American Gem Society (AGS) – https://www.americangemsociety.org/
Black in Jewelry Coalition (BIJC) – https://blackinjewelry.org/
Samsonova Consulting – https://www.samsonovaconsulting.com/
Samsonova Consulting Instagram – https://www.instagram.com/samsonovaconsulting/