In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that’s right I said “blog”, a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you want to reach more of your target customers through Google search results.

If you want to rank on the first page of Google for a certain keyword related to your brand, then you’ll need to satisfy as many of Google’s ranking factors as possible. Some of those ranking factors includes:

– Content length
– Coverage of an in-depth topic
– Content recency, meaning Google favors recently published or updated content
– Multimedia
– Useful content
– Value and Unique Insights

Guess what? You can do better at all of those ranking factors by blogging, and you definitely won’t be able to achieve the quality of content with things like your product detail pages or other internal jewelry pages on your site. So I don’t really care if you think that people don’t read anymore. Google still “reads”, and Google will notice and reward you when you’re producing great content.