In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content creation, public relations, CRM, philanthropic partnerships, and special events.
She’s a true marketing generalist, so she has an amazing bird’s eye view of all the moving parts associated with marketing. She’s worked for companies like Harry Winston, Baume & Mercier, Platinum Guild International, Lagos, and more.
In this episode, Michelle and I chat about marketing specifically for luxury brands. What do luxury consumers crave, and how can luxury brands position themselves effectively? We cover all those topics in this fun and informative episode.