For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, “The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that most people can’t handle.”

What does it mean? How can you apply his wisdom to jewelry marketing? In this episode, I share my interpretation of Seth’s quote and provide some impromptu tips for jewelry marketing success.

This is the link to the Seth Godin interview if you’d like to listen: https://lifehacker.com/how-to-get-better-at-marketing-with-seth-godin-1846620698