Liz Kantner is a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists – especially emerging designers – thrive in the modern marketplace. After graduating college with a degree in marketing and communications and then building her work experience in marketing, Liz took her first jewelry industry job as Digital Marketing Manager for Todd Reed in Boulder Colorado. In 2016, she left Todd Reed to launch Stay Gold, which allows her to accept new jewelry clients and work independently. Throughout her career in the industry, she’s curated the New Designer Gallery for JA New York and the Designer Jewelry section of Premiere. In addition, she’s been featured in JCK Magazine, INSTORE Magazine, and National Jeweler.
In this episode, we chat mostly about social media marketing and how independent jewelry brands can be making the most of their social media presence in order to build brand awareness and attract new customers. We cover questions like:
– What are some ways that a jewelry brand can boost social media engagement?
– Do you have any tips for keeping a social media feed fresh and interesting?
– For a jewelry brand that doesn’t yet have a budget to spend on paid social, how can they grow their social media following organically?